NEW Every plan now up to 43% lower

Run your Amazon business like an enterprise.

Add an executive team to your business, built on your data. Nine specialists watch inventory, profitability, catalog health, advertising, reimbursements and account performance, so you always know what needs your attention next.

Connect Amazon in about two minutes. Your data starts loading immediately, and your first morning brief lands tomorrow.

Start your 14-day free trial → View plans

✓ Nothing charged for 14 days

✓ Plans from $99/month

✓ Native Amazon SP-API

✓ Built by 20+ year operators

Card details are taken at signup so your account is ready the moment the trial ends. Nothing is charged for 14 days, and you can cancel from your billing page at any point.

Executive Overview

Meet your executive team

Specialists. Not chatbots.

Each director owns a part of your business and watches it continuously. They know your data and can answer your questions. Ask any of them in plain English, or let them come to you in the morning brief.

They are AI, not people. Each plan includes a monthly allowance of AI credits; every other module is unlimited. How it works

Jane

Chief of Staff

Executive oversight, strategy, and your morning brief.

Chase

Sales Director

Revenue, orders, and sales velocity.

Claire

Inventory Director

Forecasting, POs, and inventory health.

Atlas

Catalog Director

Listings, content, and suppressions.

Skye

Growth Director

Advertising, search, and Buy Box.

Hope

Recovery Director

Reimbursements, returns, and recoveries.

Seth

Profitability Director

Margin, fees, and settlements.

Raven

Market Intel Director

Competitors, reviews, and market share.

Ivy

Chief Administrative Officer

Tasks, tracking, and executive support.

Learn more about your team →

Department-based intelligence

One platform. Every department. Complete operational visibility.

OP is structured like a real company, because your Amazon business is one. Every department works together with complete visibility and accountability.

Explore all modules →

Executive Office

Jane & the executive team

Sales

Revenue · Orders · Velocity · Growth

Inventory

Forecasting · POs · Inbound · Shipments

Finance

P&L · Settlements · Fees · Cash flow

Catalog

Listings · Content · Suppressions · Reviews

Advertising

Campaigns · Keywords · ACoS · Budgets

Recovery

Reimbursements · Returns · Refunds

Market Intel

Competitors · Share · Trends

See OP in action

Built for operators. Designed for results.

See the full platform tour →

Executive Overview

Revenue, profit, orders and units at a glance, with the actions that need a decision today.

Risk Dashboard

What needs attention now, ranked by what it costs to ignore.

Finance Command Center

Margin per SKU after real Amazon fees, with referral and FBA separated.

Revenue

Revenue by period and channel, from settled figures rather than estimates.

Sales Velocity

Units per day per SKU, with trend direction and days of cover.

Built by operators, for operators

Two decades of real Amazon experience.

We have been in the trenches since 2005: launching brands, untangling Seller Central, recovering lost margin, and steering accounts through every major change in how Amazon pays, charges and ranks.

Our story →

Jesse Hardy

Founder & CEO

Verify on LinkedIn

✓ 20+ years selling on Amazon

✓ $100M+ in Amazon revenue influenced

✓ 140+ brands and sellers worked with

✓ Operator, not investor

“

We did not build another analytics tool. We built the operating system we wished we had, one that combines accurate data, deep operational intelligence, and an executive team that actually helps you run the business.

Jesse Hardy, Founder

Simple, transparent pricing

Start free. Scale with confidence.

Every plan includes native SP-API integration, the daily brief and a 14-day free trial. Which directors are working for you depends on the plan: Operator activates five, Pro adds Seth on profitability, Hope on recovery and Skye on advertising, and Enterprise adds Raven on market intelligence.

Monthly Annual · 2 months free

Operator

$99 /mo $149

Save $50/mo · 34% off

See your whole operation: sales, velocity, inventory, inbound shipments and account health. One Amazon seller account. 25 AI credits a month — enough to try the team, not to lean on it.

Start 14-day free trial

Nothing charged for 14 days · cancel anytime

Who this is for, and who it is not.

A good fit

✓ Sellers running enough volume that the operational picture no longer fits in a spreadsheet

✓ Private-label brands and multi-SKU sellers who suspect margin is leaking but cannot see where

✓ Agencies and operators managing several Amazon accounts

✓ Anyone who has had a reimbursement clawed back and never noticed

Not a fit

× You want automated repricing or campaign management. OP reports; it does not act on your account.

× You sell outside Amazon. There is no eBay, Walmart or Shopify support.

× You are new and have little order history. The analysis needs data to work from.

× You want a keyword or product research tool. That is a different category.

Questions

Before you connect your account.

What does OP change in my Amazon account?+

Nothing that affects how your listings appear or sell. We do not change your listing images, content or pricing. OP reads your account through Amazon’s official SP-API and reports on it. Actions that do write to Amazon, such as preparing an inbound shipment, only ever run when you explicitly start them.

How long does setup take?+

Connecting Amazon takes about two minutes. Your recent orders, inventory and settlements begin loading immediately, and your first morning brief arrives the next day. Deeper history, including two years of settlements and per-SKU fee detail, continues filling in over the following days as Amazon releases it.

Do I need a card to start the trial?+

Yes. Card details are taken at signup so your account continues without interruption when the trial ends. Nothing is charged for 14 days, and you can cancel from your billing page at any point before then.

What happens to my data if I cancel?+

Your account is closed and your Amazon connection is revoked. We hold only what the platform needs to work, purge it on a schedule, and never store buyer names, emails or addresses. Full detail is in our privacy policy.

Is this a repricer or an ad tool?+

Neither. OP does not set your prices, manage your campaigns, or take any action on your behalf. It tells you what your numbers are actually doing: which fees moved, which stock is stuck, what Amazon owes you. The decisions you make in Seller Central are better informed for it.

Which marketplaces are supported?+

All North American marketplaces: the United States, Canada and Mexico, on every plan. What the plans gate is how many Amazon seller accounts you can connect, not which marketplaces. We add regions as demand warrants, so ask us if a specific one matters to you.